Marketing isn’t just about transactions—it’s about transformation. Thats what our Principal Daniel Shub at DKS DESIGN Says at least. His journey into the world of marketing and design reflects his passion, innovation, and dedication to human connection, making his approach uniquely relatable.
Daniel Shub’s story begins in his family’s retail business, where he developed a knack for understanding how businesses operate and how to connect with customers. These early lessons sparked his passion for design and technology, eventually leading him to study graphic design and even hand-code his first website. This combination of creativity and technical skill laid the foundation for a career focused on creating meaningful and impactful customer experiences.
The Birth of DKS Design
In 2016, Daniel launched DKS Design in Atlanta with a clear mission: to focus on marketing that prioritizes the customer’s journey. Reflecting on his early career, he explains, “When I started designing over 20 years ago, I noticed a gap between real-world interactions and online experiences. Even then, I could see how much the internet would change everything. I wanted to help businesses create something cohesive and effective.”
DKS Design’s services are built around three core areas:
Branding & Positioning: Helping businesses stand out with everything from logo design to complete customer journey strategies.
Web & Technology Solutions: Offering expertise in website development, automation, AI tools, and content management systems.
Promotional Goods: Providing high-quality branded merchandise, like custom apparel, at competitive prices.
Daniel’s approach goes beyond just making things look good. “It’s about creating experiences that resonate,” he says. “Whether it’s how employees engage internally or how customers interact externally, every touchpoint should feel meaningful.”
Innovating with SignStream
One of Daniel’s most exciting projects is SignStream, a platform that makes digital signage easy for businesses of all sizes. Designed to work with smart TVs or commercial hardware, SignStream lets businesses quickly display dynamic content without the hassle of resizing or reformatting.
“SignStream helps level the playing field,” Daniel explains. “It’s simple to use, and the built-in optimization tools save so much time. Small businesses and large enterprises alike can benefit from it.”
This focus on making technology accessible reflects Daniel’s passion for simplifying complex processes and empowering businesses to do more with less effort.
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